Social Media Communications & Marketing
Connecting Athletes and Fans
National Team atheletes were encouraged to write blogs about playing, on-the-field and off-the-field. Several players took the opportunity to create video blogs. The blogs allow for the athletes to speak in their own words, connecting with fans on a personal level.
Rachel Dawson Blog - "Lessons from an Earthquake" (Link >>)
Michelle Kasold Blog - "Rain, Rain (Don't) Go Away" (Link >>)
Sean Harris Blog - "Meet Sean Harris" (Link >>)
In this manner, ASICS is consistently associated with USA Field Hockey and the U.S. Olympic Team. The Olympic Team members are considered experts in their sport and their equipment of choice is exclusively ASICS. USA Field Hockey stands as the thought leader and the value provider. Top-of-mind awareness develops between ASICS and the sport of field hockey. When athletes go purchase their new turf shoes, ASICS is a clear favorite.